We Run B2B Customer Investigations
You get a marketing blueprint to build a pipeline of future customers.
“We generated $145,000 in pipeline and a 3800% return on ad spend with customer insights from Ryan.”
George Coudounaris, B2B Incubator
the problems B2B teams tell us about
content not driving awareness, engagement or conversions
can’t build a consistent pipeline of ideal customers
marketing driven by assumptions, opinions and past playbooks
why this happens in B2B
Your marketing tactics were shoved into some buying funnel
But marketing must align with a B2B purchasing journey
B2B teams also use data not meant for building marketing programs
“We almost doubled product installs after the interviews. It was consistent over a two-month period. It would not have been possible without the details you provided.”
Ahmet Ozcelik, Product Marketing Manager, Rewind
We get the first-party data that sales calls, surveys and dashboards can’t get.
You get the entire narrative about how purchasing decisions are made, in the voice of your ideal customer.
customer investigations get you:
Their point of view about market and solutions
Key terms they use
How B2B buyers think
Their business processes
Approaches to solving problems & buying triggers
How B2B buyers prioritize
Building consideration set
Trusted sources of info & evaluation process
How B2B buyers pick a vendor
we combine all three into a buying story:
More on the process & results in our “One Case Study”
Pricing & Packages
Insights Sprint
For B2B teams who need key insights on positioning, messaging, content and other marketing opportunities.
Starting at $7900 usd
Demand Gen Sprint
All deliverables from Insight Sprint plus action items to enhance marketing across buying journey
Starting at $10900 usd
Marketing Asset Sprint
All deliverables from Demand Gen Sprint plus develop a new marketing asset from key insights
Starting at $13900 usd
Rather learn from us and DIY? We got you…
starting at $1450 usd
Lifetime Access to DIY Guide: How to run customer interviews that don’t suck, to get you started.
Together we work through the five stages of a research project (Setting objectives & questions, conducting interviews, creating a report, and analyzing the results)
We also audit an interview conducted by you
We start a custom research report to organize interview findings
Best fit for marketing leader, content lead or product marketer looking to level up qualitative research skills
Howdy, I’m Ryan…
So far I’ve interviewed over 2000 people in my career. I’ve run qualitative research projects for B2B businesses in North America, Europe and Australia.
I have 21 years of B2B experience. I’ve been a director, responsible for million-dollar budgets and also run scrappy campaigns in startups.
I’ve worked with over a hundred entrepreneurs, founders and businesses of all shapes & sizes.
I honed my craft for interviews working as an Investigative Reporter for three years.
I’m most passionate about Customer Research, Go-to-Market Strategy, Business Development, Content and Brand Story.
I write about marketing stuff here 👉
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