B2B Buyer Recrutiment
We find you B2B buyers to inteview in 72 hours
We booked interviews with a hard-to-get audience in a few days. The ability to do that is incredibly important to me.
I want speed.
Jon Itkin, Principal, In the Kitchen
We’ll book qualified B2B Buyers onto your calendar.
In less than seven days.
We source your ideal buyers from multiple recruitment panels and direct outreach.
We verify the identity and professional experience of all possible buyers.
You approve all final interview participants before final booking.
We aim to find rebook or find replacements for no-shows within 48 hours.
Talking to buyers ends all the hearsay and fanfiction. When a CEO says, "That's not what our buyers want," I play them clips of conversations we’ve had with their ideal customer. It puts us on equal footing with clients and their teams.
I’d give this service 5 of 5 stars.
Chris Gillespie, Co-Founder & Creative Director, Fenwick
HOW IT WORKS
Step One - Research Design
You give us your research objectives, the firmographics, psychographics and techographics of your ideal B2B buyer.
From there, we will determine the feasibility and timeline for recruiting participants.
We will launch recruitment within hours of us finalizing these details.
Every project is unique but your’s will look similar to this.
Step Three - Scheduling
We coordinate days, times and fill your calendar with a link to your meeting rooms (so you can record the conversation).
You just need to start the meeting and start talking.
You will see their names, title, employer, LinkendIn profile and answers to qualifying questions.
Step Two - Buyer Recruitment
We leverage multiple panel recruitment solutions to ensure we find your ideal buyer. Every candidate is screened to ensure they fit the criteria.
We curate a list of possible participants for you to review. Once approved, we book them.
We often fill samples of interviewees in less than 7 business days.
Step Four - We handle payouts
All participants are paid for their time, like a consulting call. Incentives are included in your package price, so no extra or hidden fees.
You don’t need to get bogged down in administrative tasks.
B2B Buyer Recruitment packages start at $2975
*Gets you five interviews booked
This gave us rich feedback on how our pitch is landing in the market. We used the findings to tighten our message hierarchy and elevate the pain points that really mattered.
Mike Boyarski
CMO, Red Panda
Why Recruit Your Ideal B2B Buyers For Interviews
Positioning & Messaging Validation
Test language, problem framing, sales narratives with buyers & prospects.
What You Learn
Which parts make sense, which parts don’t, what feels compelling, what feels generic, and any hidden objections.
Where it plugs into your GTM
Launch messaging, landing page/email copy, SDR/AE talk tracks, campaign hooks.
Competitive Intelligence
Interviews with people who compared you with a named competitor, or chose the competitor.
What You Learn
How buyers see you vs. them, where the competition wins, where you win, and what tilts decisions.
Where it plugs into your GTM
Battlecards, competitor-aware messaging, objection responses, late-stage sales enablement.
Sales Pitch Validation
Live sessions where your reps run their pitch to your ideal buyers for instant feedback.
What You Learn
What makes sense, where buyers get lost, proof points that matter, what sounds generic, what builds trust, and immediate objections.
Where it plugs into your GTM
Talk tracks, sales enablement, objection mapping, prospecting messages
Market Entry & Readiness
We recruit people who match the ideal buyers you want to sell to and have recently evaluated solutions like yours.
What You Learn
How their business works, jobs they own, what problems matter, how they choose vendors, what proof they trust, if your solution fits the category.
Where it plugs into your GTM
Stronger positioning & messaging, clear campaign ideas, stronger competitor comparisons, solid sales playbooks.
Jobs-To-Be-Done
Interviews focused on what buyers are trying to accomplish, not features or preferences.
What You Learn
That jobs they’re responsible for, what triggers action, what makes a solution “good enough,” and what outcomes they measure.
Where it plugs into your GTM
Clear value propositions, offer framing, product postioning and segment-specific campaigns
New Product & Segment Validation
Early-stage discovery interviews with real buyers in your target segment—not friendly customers or internal guesses.
What You Learn
What business process and problems actually matter, why buyers think about changing from current solutions, and what would stop them.