B2B Marketing programs need to influence buyers BEFORE getting to a sales conversation.

But the data B2B teams rely on was not meant to build marketing programs

We are B2B Marketers, turned qualitative researchers.

We get the first-party data you need for building credible and relevant go-to-market activities.

Principal, Content Lift

Howdy, I’m Ryan…

So far I’ve interviewed over 2300 people in my career. I’ve run qualitative research projects for B2B businesses in North America, Europe and Australia.

When I started my career in B2B, I was consistently speaking to customers, trying to understand how they thought and made decisions. Without that insight, I knew I was risking every dollar we put into marketing and sales.

I took a short detour for three years, working as an investigative journalist at CBC in Ottawa, Canada. I’ve reported on politics, crime, social issues and hard-hitting news stories like this

I have 23 years of B2B experience. I’ve been a director, responsible for million-dollar budgets, and I’ve also run scrappy campaigns inside startups.

I’ve worked with 200+ businesses of all shapes & sizes with Customer Discovery, Market & Buyer Research, Go-to-Market Strategy, Business Development, Content Strategy and Brand Story.

I write about marketing here 👉