When to Outsource B2B Market Research
It’s key to understand when outsourcing B2B qualitative interviews makes sense.
Here are the five key scenarios and use cases:
You need speed, without sacrificing rigor
One of the biggest challenges with qualitative market research is TIME. It can take weeks (or months) for an in-house team to source, conduct and synthesize the data. And that’s if they have nothing else on their to-do list.
Market research partners have established processes and tools for cutting the timeline in half, while still delivering the depth of insights you need
✔️ Common scenarios are compressed timelines, understaffed teams and deadlines set by leadership
You need insights from hard-to-reach buyers
Executive buyers. Niche technical roles. Cold prospects. Those audiences are allergic to cold emails and DM’s from B2B teams.
A solid research partner has access to millions of B2B Buyers who are willing to have in-depth conversations about how and why they buy solutions like yours.
✔️ Ideal for market exploration, vertical expansion and C-level interviews
You are entering a new market or segment
You don’t yet understand the language, needs, or context of a new buyer persona or vertical. Without these foundational insights, you will struggle to shape GTM or product strategy.
✔️ Research partners can accelerate discovery, especially when working with local or vertical specialists.
You need unbiased insights
If you’re testing messaging, positioning, or competitive perceptions, your customers and prospects may hold back with internal teams. And often, in-house employees’ bias or lead interviewees. A neutral moderator unlocks more honest, actionable feedback.
✔️ Ideal for win/loss analysis, blind message testing, or brand perception audits.
You lack the expertise
Qualitative research is a specialized field. Lacking someone trained in qualitative methods (research design, interviewing, probing, synthesis), increases the risk of poor or irrelevant insights. In other words, you risk making poorly informed decisions in the business.
✔️ Ideal for win/loss analysis, blind message testing, or brand perception audits.