Let’s get the truth from b2b buyers.
We’re a qualitative market research partner. We get the evidence to build a GTM program, the market actually cares about.
“We generated $145,000 in pipeline and a 3800% return on ad spend with customer insights from Ryan.”
George Coudounaris, B2B Incubator
We conduct 1:1 interviews to understand how & why they buy
We source, qualify and recruit your ideal B2B buyers in 72 hours
You get GTM truths delivered in three weeks
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We booked interviews with a hard-to-get audience in a few days. The ability to do that is majorly important to me. My clients want speed. I want speed.
Jon Itkin, Founder, In the Kitchen
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Market Research is a super unique skill. Trying to do it on your own will take a long time with unpredictable results. Ryan's expertise gets you to the results you need, fast.
João Freitas, CEO, MezzoLab
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It was a magnifying glass into the daily lives of customers. We were working with a lot of assumptions. This research is helping us to be more thoughtful about our go-to-market approach and impacting our marketing and sales efforts.
Natalie Burge, Product Marketing Manager
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The heavy lift of finding and speaking to the right people, we simply wouldn’t have had the time or capability to do ourselves. Content lift came back with insights our whole leadership team couldn’t argue with.
Nick Waple, VP Product Marketing
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People don't appreciate how important it is to understand your customer in a startup. I shared the research with the whole company and it opened people's eyes to how insightful customer research is and I received lots of positive feedback
Lissa Andrews, VP Marketing
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Our leadership is very evidence-based and wanted third-party research to confirm or challenge our theories.Time was a big factor for me in bringing in Content Lift. As a marketing department of one, I'm doing all the things.
Cathy Colliver, Marketing Director
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Ryan Paul Gibson is the best at b2b audience investigations. Full stop. He is a product marketer's secret weapon.
Zach Messler, Founder, Message Clarity
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Content Lift brought an expertise and rigour we lacked, while delivering a clear, credible picture of our ideal customer. The insights from buyers aligned our team and are fueling our go-to-market work. It’s already paid for itself multiple times
Neil Arsenault, CTO, ZeroTek
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Customer research is the foundation of every business, and Ryan is a guy you go to to make sure you do it right
Nemanja Živković, Founder, Funky Marketing
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Some of the best customer research advice I’ve ever heard has been from Ryan Paul Gibson—his take on the customer’s process for why and how they buy what you’re selling is pure gold.
Jacalyn Beales, Head of Lifecyle at Copy.ai
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When meeting clients, you're always telling yourself, "This is something I need to remember. I see a pattern". But these conversations are not research interviews. Having someone from outside your company doing that for you brings less bias. It brings new ideas and new insights.
Jorg Basten, Managing Partner, Tech to Market
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We’ve levelled up how we talk about our brand & products. We better understand what customers care about to make an impact in the market.
Mike Potter, CEO and Co-Founder, Rewind
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After hearing what Content Lift did for mutual clients, it was a no-brainer. Now we’re integrating the research into marketing plans, collateral, content, and overall messaging
Brock Murray, COO, seoplus+
You get the data when you need it:
No waiting months.
You get GTM evidence when you need to make decisions.
You avoid the tedious work:
No outreach.
No scheduling headaches.
No internal slowdowns.
We handle everything end-to-end.
You get into the minds of buyers:
No academic fluff.
No generic personas.
Only a rich understanding of how buyers think and what it means for you.
“I knew that my time would be spread thin, and research often falls to the side when marketers are under pressure.
Partnering with an expert is like internal support you can really rely on. I felt like I would best serve my company if I worked with someone who knew more than I did.
It let me allocate 75% of my time to internal enablement, relying on Content Lift to do the primary customer research.”
we get you
Their point of view about market and solutions
Key terms they use
How B2B buyers think
Their workflows & processes
Buying triggers & catalysts for change
How B2B buyers evaluate market options
Which solutions make their consideration set
Trusted sources of info & evaluation process
How B2B buyers pick a vendor
More on the process & results in our “One Case Study”
Pricing
B2B Research
Sprints
B2B Buyer
Recruiting
We help you:
Diagnose 🔎
Why your marketing programs are struggling
Why messaging isn’t resonating with buyers
Why buyers are choosing competitors over you
De-Risk ⚠️
Entering a new market or segment with no credible market intelligence
Go-to-market investments with outdated personas and insights
Tanking sales & marketing programs with legacy and biased thinking
nice things nice folx have said
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Ryan easily puts himself into the shoes of customers to understand what they want. He takes the time to understand how he can have the biggest impact.
Elizabeth Audette-Bourdeau, CEO, Welbi
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Ryan is quite visionary in his way of thinking but also able to execute the roadmap needed. In my experience, it's rare to find both. He takes the time to explain the “why”.
Sarah McGuire, Global Business Development, Giatec
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I reached out to Ryan to help me as I worked through my first qualitative customer research program, as I was honestly a little intimidated to go it fully alone. His insights and expertise were so appreciated as I worked through challenges and pulled the report together. My coworkers were so impressed with the final result. TLDR: worth every penny
Maylee Jacobs, Brand Strategy, 7shifts
