We Run B2B Buyer Investigations

You Get B2B Buyer Clarity

“We generated $145,000 in pipeline and a 3800% return on ad spend with customer insights from Ryan.”

George Coudounaris, B2B Incubator

We’re a B2B market research partner that gets real answers from real buyers. 

And we do it fast.

We run 1:1 interviews with the decision-makers you want to reach.

We have instant access to millions of B2B buyers

You start getting insights 24 hours after kickoff.

“They’re the best at B2B audience investigations. A marketer’s secret weapon.”
— Zack Messler, Senior PMM

We do the tedious work:

No outreach.

No scheduling headaches.

No internal slowdowns.

We handle everything end-to-end.

We get what dashboards & sales calls can’t

We get to the WHY.

Why are buyers exploring, hesitating or choosing your competitors?

We map the decision process and how you’re perceived in the market.

You get buyer backed data to power your GTM.

No academic fluff.

No generic personas.

Only fresh insights for marketing and sales programs.

“We almost doubled product installs after the interviews. It was consistent over a two-month period. It would not have been possible without the details you provided.”

Ahmet Ozcelik, Product Marketing Manager, Rewind

b2b buyer investigations get you

  • Their point of view about market and solutions

  • Key terms they use

  • How B2B buyers think

  • Their workflows & processes

  • Buying triggers & catalysts for change

  • How B2B buyers evaluate market options

  • How they build a consideration set

  • Trusted sources of info & evaluation process

  • How B2B buyers pick a vendor

these three pillars give you the buying story

More on the process & results in our “One Case Study”

  • Customer research is the foundation of every business, and Ryan is a guy you go to to make sure you do it right

    Nemanja Živković, Founder, Funky Marketing

  • Ryan Paul Gibson is the best at b2b audience investigations. Full stop. He is a product marketer's secret weapon.

    Zack Messler, Founder, Message Clarity

  • Some of the best customer research advice I’ve ever heard has been from Ryan Paul Gibson—his take on the customer’s process for why and how they buy what you’re selling is pure gold.

    Jacalyn Beales, Head of Lifecyle at Copy.ai

  • I was going to give up on market research since I wasn't getting any results. Ryan helped me structure a new market research campaign, uncovering insights that made a huge impact on shaping our business. Market Research is a super unique skill. Trying to do it on your own will take a long time with unpredictable results. Ryan's expertise gets you to the results you need, fast.

    João Freitas, CEO, MezzoLab

  • It was a magnifying glass into the daily lives of customers. How the software really fits into their workfllows. We were working with a lot of assumptions. This research is helping us to be more thoughtful about our go-to-market approach and impacting our marketing and sales efforts.

    Natalie Burge, Product Marketing Manager, Column

  • Our leadership is very evidence-based and wanted third-party research to confirm or challenge our theories. Deeply understanding our customers grew into a definite need. Time was a big factor for me in bringing in Content Lift. As a marketing department, I'm doing all the things.

    Cathy Colliver, Marketing Director, test double

  • People don't appreciate how important it is to understand your customer in a startup. What are their pain points? How are they buying? I shared the research with the whole company and it opened people's eyes to how insightful customer research is and I received lots of positive feedback

    Lissa Andrews, VP Marketing, Justt AI

  • When meeting clients, you're always telling yourself, "This is something I need to remember. I see a pattern". But these conversations are not research interviews. Having someone from outside your company doing that for you brings less bias. It brings new ideas and new insights.

    Jorg Basten, Managing Partner, Tech to Market

  • We’ve levelled up how we talk about our brand & products. We better understand what customers care about to make an impact in the market.

    Mike Potter, CEO and Co-Founder, Rewind

  • After hearing what Content Lift did for mutual clients, it was a no-brainer. Now we’re integrating the research into marketing plans, collateral, content, and overall messaging

    Brock Murray, COO, seoplus+

Pricing

Research Sprints start at $10,950

We help you:

Diagnose 🔎

  • Why sales are flat or declining

  • Why your marketing programs aren’t effective

  • Why messaging and content are not resonating

  • Why buyers are choosing competitors

De-Risk ⚠️

  • Entering a new market or segment

  • Investing in go-to-market activities with outdated personas

  • Challenge internal biases and legacy thinking

  • Map out buyer preferences and vendor selection

nice things nice folx have said

  • Ryan easily puts himself into the shoes of customers to understand what they want. He takes the time to understand how he can have the biggest impact.

    Elizabeth Audette-Bourdeau, CEO, Welbi

  • Ryan is quite visionary in his way of thinking but also able to execute the roadmap needed. In my experience, it's rare to find both. He takes the time to explain the “why”.

    Sarah McGuire, Global Business Development, Giatec

  • I reached out to Ryan to help me as I worked through my first qualitative customer research program, as I was honestly a little intimidated to go it fully alone. His insights and expertise were so appreciated as I worked through challenges and pulled the report together. My coworkers were so impressed with the final result. TLDR: worth every penny

    Maylee Jacobs, Brand Strategy, 7shifts