Better customer interviews for better marketing

Listening to sales calls, reading reviews & Googling competitors is status quo marketing

Customer investigations transform your marketing strategy

Marketing teams struggle to understand the behaviours, motivations & psychology of why (and how) people buy.

So they’ll lean on marketing fads or add endless ideas into a Slack channel.

This guessing game wastes your marketing budget and everyone’s time…

Customer interviews reverse engineer a marketing treasure map.

Learn why customers give you $$$ and how to attract more of them.

After working with us you will:

Have clarity & consensus on why customers are choosing you.

Have fresh messaging, campaign & copy ideas.

Have better insights on how to spend marketing $$$.

A typical project:

We Strategize

We capture your burning questions, the assumptions you need to prove (or disprove) and gaps in your customer knowledge.

We tailor the research to your business and unique challenges.

We Investigate

Together we identify your ideal customer profile. We map out the buying story in great detail. Every step they took to becoming your customer.

We want you to fully understand “Why” & “How” customers are choosing you, in their own words.

You get the Goods

We put it all together. We highlight the good, the bad and the opportunities. We give you ideas on marketing messaging, campaign and copy, all grounded in the voice of the customer.

We find the common threads to help build your authority and credibility in the market.

Do It Together

Lifetime Access to DIY Guide: How to run customer interviews that don’t suck, to get you started.
I help you work through the five stages of a research project (Setting objectives & questions, conducting interviews, creating a report, and analyzing the results)
We also audit an interview conducted by you
We start a custom research report to organize interview findings

Only $1500

Hire Me To Do It

We interview your ideal customers to create a custom research report
You’ll receive a full breakdown of the common buying journey
You’ll see the motivations, pains & anxieties of your ideal buyer - in their own words
You’ll receive ideas for positioning, messaging, personas & other marketing activities
A transcript of all the interviews

Starting at $20,000

Questions? Book a Chat Here

Howdy, I’m Ryan…

So far I’ve interviewed over 1800 people in my career 🕵️‍♂️

I have 20 years of marketing miles. I’ve been a director, responsible for the odd million dollar budget…but also supervised bootstrapped budgets at startups.

I’ve worked with dozens of entrepreneurs, founders and businesses of all shapes & sizes.

I took a small detour in my career, working for CBC as a TV & Radio reporter. And I’ve produced short films and documentaries.

I’m most passionate about Customer Research, Go-to-Market Strategy, Business Development, Content and Brand Story.

I write about marketing stuff here 👉

Nice things nice folx have said about me:

Ryan easily puts himself into the shoes of customers to understand what they want. He takes the time to understand how he can have the biggest impact.

— Elizabeth Audette-Bourdeau, CEO & Co-Founder of Welbi

Ryan is quite visionary in his way of thinking but also able to execute the roadmap needed. In my experience it's rare to find both. He takes the time to explain the “why”.

— Sarah McGuire, Senior Director of Sales, Giatec