people say “talk to your customers”

but no one shows you how

yet it’s the most powerful method,

for deeply understanding how & why customers do things.

this is my process used in hundreds of b2b customer interviews.

what’s in the guide?

getting started

  • what a customer research interview is & isn’t

  • the different types of interviews you can run

  • setting research objectives that make or break the process

finding people to interview

  • decide who to speak & how many

  • all the ways to find people

  • tips to increase your odds of booking people

  • should you pay people or not? What to know…

conducting the interviews

  • coming up with your list of questions

  • the different stages of an interviews

  • real video examples of tips, techniques and how to avoid mistakes interviewers often make

  • organizing the data to turn answers -> insights

what you get

  • examples of real interviews I’ve conducted

  • 10 videos (with captions) breaking down my entire process

  • a list of over 150 questions you can use

  • scripts & messaging for asking people to speak with you

  • other templates I use in my work

  • LIFETIME ACCESS (& i’ll be continually updating it)

FAQs

Who is this course for?

For anyone in a customer-facing role or whose work can benefit from collecting direct insights from customers (or buyers).

In most businesses, these are people working in marketing, sales, customer success and product.

I’ve seen courses for 3 or 4 times the cost. Why is yours this price?

Many of the courses are complex, long and not easily actionable for a B2B. I wanted to create something straightforward that people could use right away.

This is also not my primary source of income. I thought this price made it accessible for anyone who wants to get better at running customer interviews.

How much is it?

It’s $125 USD.

How long does the course take to complete?

In total, the videos are about two hours long, but I've designed this course to be a reference as you conduct your own customer interviews. You can hop back in at any time.

How long does a research project take?

It depends on the availability of interviewees but I always say to plan for about 4-12 weeks from start to finish.

That said I’ve delivered key insights in as little as three weeks with the methods I outline here. Sometimes in just a few days.

Can we send you questions and feedback?

Yes, please! DM me on LinkedIn or send an email to ryan@contentlift.i

why me?

  • i’ve interviewed over 1600+ people & counting

  • 20+ years in b2b; marketing, sales & biz dev

  • i worked as an investigative journalist

  • my specialty is customer research interviews

here’s a free sample

This video is part one of the guide: what is a customer reserach interview?

the full guide breakdown

  • Part One - What is a customer research interview?

  • Part Two - Types of Customer Research Interviews

  • Part Three - How to Set Research Objectives

  • Part Four - Who Should I Speak With?

  • Part Five - How Many People Should I Talk To?

  • Part Six - What Questions Should I Ask?

  • Part Seven - How Do I Find People to Speak With?

  • Part Eight - Reaching Out to People to Book Interviews

  • Part Nine - Conducting the Interviews

  • Part Ten - Organizing the Data